Messaging writer
Replace generic copy with plain, benefit-led messaging you can back up. Use it when your product copy sounds generic or makes claims you cannot prove.
Messaging writer is one of 25 Shape workflows.
You give it
- Product documents, decks or spreadsheets
- Figma files for context, read only
- Your preferred tone
You decide
You choose the tone and review each messaging decision.
You get
- Product facts, with unsupported claims marked
- Benefit ladders, hero lines, taglines and one-liners
- What not to say, and the proof each claim needs
- A full messaging guide