Marketing site plan
Plan a new marketing site from your product’s facts, competitors and inspiration sites. Use it before building a new marketing site; the site is then built through the core stages.
Marketing site plan is one of 25 Shape workflows.
You give it
- Up to three inspiration sites
- Up to five competitor sites
- Your product documents and code
You decide
You provide the sites to study and choose which suggested enhancements to keep.
You get
- Screenshots and analysis of each inspiration and competitor site
- Six specialist briefs: UX, UI, structure, story, market and search
- A measurement plan with events, dashboards and decision rules
- A claims ledger of what the site can say
- A 12-section requirements document