Brand from website
Make new work match an existing brand, captured from its live website. Use it when a client’s brand lives on their website rather than in a brand guide.
Brand from website is one of 25 Shape workflows.
You give it
- The website address
- How many pages to read, from one to twelve
You decide
You choose which separately listed suggestions to adopt; the captured brand stays as found.
You get
- Colors, fonts and styles as they actually render
- Downloaded logos and icons
- Voice and copy samples
- Screenshots of key pages
- A brand brief that records where each value came from